Best Global Brands 2020
Top 100
The world’s most extensive longitudinal study on the role that brands play in driving revenue and creating market value.
100 results found
100 results found
01
Apple
+37.9%
$ 323.0 B
02
Amazon
+60.2%
$ 200.7 B
03
Microsoft
+52.5%
$ 166.0 B
04
Google
-1.4%
$ 165.4 B
05
Samsung
+1.9%
$ 62.3 B
06
Coca-Cola
-10.2%
$ 56.9 B
07
Toyota
-8.3%
$ 51.6 B
08
Mercedes-Benz
-3.1%
$ 49.3 B
09
McDonald's
-5.6%
$ 42.8 B
10
Disney
-8.1%
$ 40.8 B
11
BMW
-4.1%
$ 39.8 B
12
Intel
-8.0%
$ 37.0 B
13
Facebook
-11.7%
$ 35.2 B
14
IBM
-13.6%
$ 34.9 B
15
Nike
+6.2%
$ 34.4 B
16
Cisco
-4.0%
$ 34.1 B
17
Louis Vuitton
-1.6%
$ 31.7 B
18
SAP
+11.6%
$ 28.0 B
19
NEW
Instagram
NEW
$ 26.1 B
20
Honda
-11.2%
$ 21.7 B
21
Chanel
-4.2%
$ 21.2 B
22
J.P. Morgan
+6.2%
$ 20.2 B
23
American Express
-10.0%
$ 19.5 B
24
UPS
+6.0%
$ 19.2 B
25
IKEA
+2.5%
$ 18.9 B
26
Pepsi
-9.2%
$ 18.6 B
27
Adobe
+40.7%
$ 18.2 B
28
Hermès
+0.2%
$ 18.0 B
29
GE
-29.7%
$ 18.0 B
30
NEW
Youtube
NEW
$ 17.3 B
31
Accenture
+2.1%
$ 16.6 B
32
Gucci
-1.7%
$ 15.7 B
33
Budweiser
-2.6%
$ 15.6 B
34
Pampers
-4.4%
$ 15.1 B
35
Zara
-13.5%
$ 14.9 B
36
Hyundai
+1.0%
$ 14.3 B
37
H&M
-14.3%
$ 14.0 B
38
Nescafé
+2.2%
$ 13.9 B
39
Allianz
+7.1%
$ 12.9 B
40
NEW
Tesla
NEW
$ 12.8 B
41
Netflix
+41.3%
$ 12.7 B
42
Ford
-12.3%
$ 12.6 B
43
L'Oréal Paris
+8.3%
$ 12.6 B
44
Audi
-2.1%
$ 12.4 B
45
Visa
+15.3%
$ 12.4 B
46
eBay
+2.2%
$ 12.3 B
47
Volkswagen
-5.1%
$ 12.3 B
48
AXA
+3.2%
$ 12.2 B
49
Goldman Sachs
+6.8%
$ 12.1 B
50
adidas
+0.7%
$ 12.1 B
51
Sony
+14.2%
$ 12.0 B
52
Citi
-6.0%
$ 11.9 B
53
Philips
+0.1%
$ 11.7 B
54
Gillette
-15.8%
$ 11.6 B
55
Porsche
-3.0%
$ 11.3 B
56
Starbucks
-4.7%
$ 11.2 B
57
Mastercard
+17.2%
$ 11.1 B
58
Salesforce
+34.4%
$ 10.8 B
59
Nissan
-8.3%
$ 10.6 B
60
PayPal
+38.3%
$ 10.5 B
61
Siemens
+2.5%
$ 10.5 B
62
Danone
+4.3%
$ 10.3 B
63
Nestlé
+7.5%
$ 10.3 B
64
HSBC
-14.4%
$ 10.1 B
65
HP
-10.6%
$ 9.7 B
66
Kellogg's
-8.4%
$ 9.5 B
67
3M
+4.1%
$ 9.4 B
68
Colgate
+5.9%
$ 9.3 B
69
Morgan Stanley
+8.3%
$ 8.9 B
70
Spotify
+52.1%
$ 8.4 B
71
Canon
-15.0%
$ 8.1 B
72
LEGO
+9.5%
$ 7.5 B
73
Cartier
-8.5%
$ 7.5 B
74
Santander
-12.3%
$ 7.5 B
75
FedEx
+5.3%
$ 7.4 B
76
Nintendo
+31.5%
$ 7.3 B
77
Hewlett Packard Enterprise
-15.9%
$ 6.7 B
78
Corona
+3.0%
$ 6.6 B
79
Ferrari
-1.2%
$ 6.4 B
80
Huawei
-8.5%
$ 6.3 B
81
DHL
+5.0%
$ 6.3 B
82
Jack Daniel's
-0.9%
$ 6.3 B
83
Dior
-0.9%
$ 6.0 B
84
Caterpillar
-13.8%
$ 5.9 B
85
Panasonic
-5.6%
$ 5.8 B
86
Kia
-9.3%
$ 5.8 B
87
Johnson & Johnson
+0.8%
$ 5.8 B
88
Heineken
-1.9%
$ 5.5 B
89
John Deere
-8.8%
$ 5.4 B
90
LinkedIn
+7.7%
$ 5.2 B
91
Hennessy
-3.3%
$ 5.1 B
92
KFC
-7.2%
$ 5.1 B
93
Land Rover
-13.3%
$ 5.1 B
94
Tiffany & Co.
-6.9%
$ 5.0 B
95
MINI
-10.2%
$ 5.0 B
96
Uber
-13.5%
$ 4.9 B
97
Burberry
-7.6%
$ 4.8 B
98
NEW
Johnnie Walker
NEW
$ 4.6 B
99
Prada
-6.0%
$ 4.5 B
100
NEW
Zoom
NEW
$ 4.5 B
Other years
Inclusion of a company on Interbrand’s Best Global Brands list does not imply any endorsement or sponsorship by Interbrand. The use of trademarks or brand names in connection with the Best Global Brands list is for informational purposes only and does not suggest any affiliation, sponsorship, or endorsement.